In-depth analyses on potential direct competitors (those who produce the same good or provide an identical service) and indirect competitors (those who produce a good or provide a similar service that can easily represent a substitute), and on potential customers (analysing their needs, their characteristics, their purchasing processes).
Market strategy
The joint of promotion actions you plan to implement in order to achieve the sale of your product/service.
Naturalistic tourism
Is a type of trip that has as its main destination a natural environment such as mountains, desert, lake and so on.
Operational plan
The definition and planification of the structure (commercial, administrative, staff-organizational) needed to ensure the running of your business.
Passive actors (of a Geopark)
Those actors than, in a way that can be understood as passive, benefit from all or some of the services or products that the geopark offers. These are those who, in a market dynamic, constitute the demand and are mainly of two types: (1) local citizens and (2) tourists.
